Posted on 21.01.08

Interceptor and Psygroup print work

At the end of 2007 we were contacted by Charlie Charlton, managing director of Interceptor Management in Brighton. He commissioned us to design a new business card for his company and also to give start-up company Psygroup (UK) a new brand image.

The scope for creativity was left fairly wide open, which we always like!

For Interceptor the requirement was a ‘sleek’ design, with business cards in wide-screen format. It was important that the design was built around their existing logo, to ensure maintenance of an established brand. Managing director Charlie was very pleased with the result.

Psygroup (UK) were looking for a 70s ‘retro look’ through both shape and colour. A number of logos were put forward, with the final pick based upon the idea of a ‘thought bubble’, the process of thinking things through. Simple, but then the most effective things often are…

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